by Ed Yourdon
You may have noticed that Google search result now shows the local map on the right side, and local businesses (also known as “Google” instead of “Google”) is an organic search results. If you follow the local listings on search engines has evolved since 2007. You will find that this site is an invaluable marketing tool for any business.
Letting the problem is that most enterprises have not tapped into this local marketing tool. Although the industry is 3 years into the future businesses, businesses that depend on local geography of their income is uncertain that they can actively manage these lists, rather than passively watching them.
All businesses can benefit local businesses
First, a local company is small business. Although we will discuss this in more detail in the future, we must not forget that the national chains with local presence is also dependent on the local economy, their income. So, it does not make a difference if you’re as high as Target stores or small local florist local auctions will benefit any size business.
Secondly, Google’s recent change is a significant sign that this is related to both business-to-business (B2), as well as business and consumer (B2C). If you do not have that B2B customers are posting their opinions, then you are in for a surprise. In addition, the B2B business that requires income from the domestic market should also be tapping into the local auctions, such as B2C business.
Clients choose The Business search results
A recent Google search results change regularly, not only shows the organic search results, but if the local auctions that are relevant to the requested search, they appear above the fold, and tend to show more results than the organic results of the site.
Local listings results are also interesting in that they show quite a lot of information from the local client or user.
Of course, the basic information such as company name, address, phone number, phone number, website link and the map is pretty standard. However, customer feedback and the average star rating of the importance of personal search. Translated, this means local customers or users are very quick to see if they want to even click on your local business listing, or call you.
Optimization has become an important
Companies now have two marketing tools that need optimization: your website and your local business. The list of local businesses is effectively an interactive Yellow Pages, in the 21st century, companies need to stop watching passively and actively participate in your local business listing.
The process requires that you first said about your business after your initial date and then you have to consider the possibility to monitor and manage the local business listing to your website.
You will find a list of local business can actually be living, but probably better to use it as an instrument to support its original site. To display the search results, you must be sure to place a business plan, which has all the necessary information about your business, products and services.
This is then followed by adding photos, videos, coupons, discounts, promotions, events and other information that will help the client decide the place to do business with you.
Manage your list of local companies to manage customer views and deals with them not only to ensure that the positive feedback from satisfied customers, but also to insure positive public relations with potential customers who are less than satisfied.
Finally, the optimization process involves watching the local business listings Analytics (separately from your website) and making decisions about how to improve your listing.
Outsourcing the management of your company
There are two types of companies that provide local business listing management services. The first are those that provide the “data” only those services which really does not help you much because they do not engage in a demanding process. The second provides marketing services, but be careful because some of them do not do anything to work well not only Google.