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(PRWEB UK) 18 January 2013

Online magazine, Technorati, has supported a report from E consultancy in claiming that the demand for digital marketing freelancers is growing. The search for those with skills in sales and marketing increased by 40% in the third quarter of 2012. Specialist skills such as social media marketing (157%) and marketing strategy and lead generation (both 136%) in particular were up at the end of last year.

This suggests that digital marketing is closely chasing IT and programming as one of the top categories for online employment. With a keen interest in all things related to the world of online marketing, the team at were quick to respond to the findings. Managing Director, Ben Austin, shares his thoughts on the matter.

The results of this report could be interpreted two different ways. On face value it could seem as though more of those with a talent for SEO or social media marketing may be opting to become freelancers over permanent members of staff. However, this increase could just reflect an overall growth in the industry, with more companies investing in online marketing as the internet becoming more competitive, explains Ben.

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